Client
Tripadvisor

Deliverables
Product marketing videos

Overview
Hoteliers have a love/hate relationship with Tripadvisor, the world’s largest travel site. Sure, they want the reach, reputation management tools, and additional bookings. But as much as hotel managers want guests checking in, how do you inspire hoteliers wary of checking out offerings from “the 800-pound gorilla in the room”?

Challenges

TripConnect: Overcoming hotelier frustration about third-party booking sites due to splintered distribution channels and inability to own the guest relationship pre-arrival

Business Listings: Selling “more Tripadvisor stuff to do and buy” to hoteliers who have endless to-do’s and not-so-endless budgets

Solutions

TripConnect: Inspiring hoteliers with an aspirational video highlighting the simplicity of getting bookings directly from guests and managing the relationship right away

Business Listings: Showcasing the lead generation, rich analytics, and ROI projection tools that come standard with a listing page on Tripadvisor