Client
Taboola

Deliverables
Video

Overview

Challenges

Finding useful and compelling industry trends, based on the world’s largest travel survey

Missing relevant local findings for key markets, both for media hits and for sales support

Satisfying frustrated hoteliers who wanted to see more value out of working with Tripadvisor

Solutions

Spotting the all-up big picture by combing through global data from 30,000-60,000 survey respondents

Identifying national and regional trends, including key outliers, in local slices of data

Spinning out actionable hospitality marketing tips that mapped back to Tripadvisor products when possible